Preface launches “Just Start” AI learning initiative: Hong Kong’s first AI-Q Test debuts, with over 30 organisations including Google, Microsoft and Meta joining forces to promote AI for all
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In an era where artificial intelligence defines competitive advantage, Hong Kong faces a critical choice: adapt collectively or risk obsolescence. This summer, Preface launches “Just Start”, a mission-driven movement to mobilise one million citizens toward AI fluency. Powered by Google, Meta, Microsoft, Standard Chartered Bank, WeLab Bank, and 30+ leading organisations, this coalition transcends traditional upskilling. Its core belief: Hong Kong’s future depends on making technology learning barrier-free, continuous, and ingrained in our culture.
Breaking Barriers: A Citywide Movement To “Just Start”
As artificial Intelligence (AI) reshapes global competitiveness, Preface is introducing Hong Kong’s first free, open-access AI self-assessment tool, the AI-Q Test (AI Quotient Test) to the public. The test allows users to evaluate their current understanding of AI, receive personalised learning recommendations, and discover upskilling pathways, turning the concept of “AI for All” into meaningful action.
Developed by Preface, this online interactive tool helps individuals assess their understanding and potential in applying AI, and lays the foundation for a personalised learning journey. The test covers key areas such as prompt writing, AI scenario comprehension, and practical application. Upon completing the test, users will receive their AI-Q score and percentile ranking amongst other users in Hong Kong. Now freely available to the public and amplified through cross-sector partnerships, this diagnostic tool accelerates citywide AI adoption.
Technology is reshaping our world, but many of us let excuses like “I don’t know where to start” or “I’m too busy” hold us back. The “Just Start” movement aims to dismantle these obstacles by empowering individuals to transcend apprehension, pursue learning without economic burden, and discover career-transforming AI applications.
From Testing to Civic Transformation
“Just Start” envisions AI literacy as foundational to Hong Kong’s future, as critical as roads or utilities. The Preface-developed AI-Q Test provides the entry point: a free 5-minute diagnostic measuring practical AI skills, delivering personalised pathways benchmarked against industry peers. While global rivals invest billions in AI talent, Preface’s research reveals Hong Kong professionals trail in applied AI skills, a gap directly impacting career mobility and innovation capacity. Yet the true vision scales through partners who embed learning: Standard Chartered Bank converts every dollar spent on AI education into travel rewards (“$1 = 1 mile”), embodying the ethos “Learn locally, impact globally”.
To amplify impact, Preface is collaborating with tech giants such as Google, Meta, Microsoft, and Samsung to offer free public lectures at venues including tech summits, Central Harbourfront, and PCW by Preface (coffee shops located across Hong Kong), demonstrating that AI mastery thrives beyond traditional classrooms. This coalition transforms abstract concepts of “upskilling” into tangible civic infrastructure.
With artificial intelligence reshaping industries worldwide, Hong Kong’s education needs to keep pace. To meet this critical need, Preface and Project Melo, in a powerful collaboration supported by 15 of Hong Kong’s leading CEOs, 15 Melo youth and school principals, are launching “AI-5000”. This ambitious, six-month initiative will provide free, high-quality and in-person AI training to 5,000 secondary students, arming them with the essential skills for the future.
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Check your AI-Q score at preface.ai/aiq-test, leverage partner advantages such as Standard Chartered Bank’s travel rewards or WeLab Bank’s financing solutions, and join community workshops at Preface venues.
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