German fintech start-up makes PE fund investing mainstream

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Considered to be a sophisticated alternative investment, PE funds have long been exclusive to large institutional investors and family offices. However, a digital investment platform from Germany now gives qualified Professional Investors in Hong Kong more affordable, transparent access to top-tier, pre-vetted private equity funds.

Registered with and regulated by the Securities and Futures Commission (SFC), Moonfare Asia is a subsidiary of Moonfare GmbH, which is headquartered in Berlin, Germany. The Moonfare platform has offered more than 30 top-tier funds, such as those from KKR, Carlyle, CVC, EQT, etc. The platform covers the full gamut of PE investments from buyout and growth equity to distressed, special investments and secondaries. It also offers a convenient range of Portfolio products, which offer an instantly diversified selection of top-tier funds in a single ticket with lower minimums. 

Traditionally, PE fund investors include banks, insurance companies, pension funds and family offices that are in control of billions of dollars of assets. Moonfare is designed for individual professional investors with a combined portfolio size of at least HK$8 million. “In addition to seasoned PE professionals and financial professionals with a solid understanding of PE, we also target individuals who are relatively new to the PE space but are interested in learning more about this asset class,” says Yuri Narciss, managing director and head of corporate communications at Moonfare. 

Moonfare seeks to address some of the pain points that individuals face when investing in PE. The first is access. Before Moonfare, individual investors looking to invest in top PE funds were unable to do so due to minimum ticket sizes being too large. By aggregating investor capital through its feeder funds, the platform can reduce the minimum investment significantly, Narciss explains.