60 Years and Beyond: Enduring Commitment to Future Generations
Dialogue with Alumni at CUHK Business School’s 60th Anniversary

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Business has long been integral to the development of modern society and urban culture. Hong Kong’s remarkable progress since the 1970s is the result of countless practitioners contributing their talents in a variety of fields and making a positive, lasting impact on the local, regional and global economies. With an educational philosophy emphasising both academics and the humanistic spirit, The Chinese University of Hong Kong (CUHK) Business School has worked tirelessly since 1963 to help students discover and develop their potential and realise their dreams, while fostering a brighter future for all.
60 Years and Beyond: Enduring Commitment to Future Generations
During six decades of unwavering dedication to business education, CUHK Business School has bestowed more than just business knowledge. Students are instilled with an appreciation for business ethics and integrity, an innovative and entrepreneurial spirit, a belief in collaboration and sharing, and an unyielding commitment to give back to society.
These are qualities that can be found time and again in the large contingent of CUHK Business School alumni, including three graduates in particular who, despite earning degrees in different eras and excelling in separate fields, all represent the core values that the School stands for. They are Prof. Kam-hon Lee, Emeritus Professor of Marketing of CUHK Business School (BBA 1967, MBA 1969), Peter Hung (BBA in Marketing 1980), President and Chief Representative of Forbes Global Holdings, and Bonnie Chiu (GBS 2013), Co-founder of Lensational, an international social enterprise.
Prof. Lee served as Dean of Business Administration from 1993 to 1999 and Director of the School of Hotel and Tourism Management from 2001 to 2012. To him, universities are a cradle of intellectual enlightenment imparting knowledge through teaching and wisdom through service. Much like business education represents the synthesis of theory and practice, CUHK Business School plays a unique role in the development of business principles rooted in Chinese culture while nurturing generations of business leaders to benefit the world.

Peter was a student of Prof. Lee. For more than 25 years, he has worked in contrasting cultures and disparate business environments in the United States and Hong Kong. He considers the “great learning” of university to be the ability to “learn to learn”, to constantly explore the world for knowledge and strive for excellence. In his opinion, these qualities are crucial for improving humanity and society as a whole. Peter believes that CUHK Business School’s deep respect for Chinese culture and extensive international exposure offer graduates a distinct advantage in their professional pursuits. Whether they choose to specialise in Asian or Mainland markets or decide to take on the world, their experience at CUHK ensures they are poised for success.