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Insiders’ guide to the summer - and winter - attractions of ski hub Niseko
What to do, see and eat in Japan’s skiing mecca – in summer as well as winter
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Niseko, a once sleepy farming area in southwest Hokkaido, has gone through a series of booms and busts over the years. For now, in what is arguably Asia’s premier ski destination, it is all boom.
Millions of visitors from across the globe come to this part of Japan mainly for the winters at Niseko United – the term used for the linked ski areas above the villages of Niseko, Hirafu, Hanazono and Annupuri – and some of the driest, fluffiest, most consistent powder on offer anywhere. But it’s not all luxurious ski-in ski-out hotels, private-onsen stocked chalets in the woods and world-class snow.
The summers also offer a lot, as Kristian Lund, the managing editor of luxury bible Powderlife; Cezar Constantin, who owns the Niseko Pizza restaurant; and Henry Hockley, owner of ski and snowboard school Mountain Memories in nearby Rusutsu, know all too well.
“It’s all about lifestyle,” says Constantin, a Romanian who has called Japan home for 24 years, including the past 18 in Niseko. “And making the most of every season.”
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