Opinion | After solar panels and EVs, is overcapacity coming for China’s robots?
AI robots taking centre stage at the coming Spring Festival Gala – now a national tech showcase – will signal official endorsement and likely trigger herd investment
As we get ready for the Year of the Horse, preparations for the Spring Festival Gala, the most important event on China’s television calendar, are well under way. Most viewers will see choreography, spectacle and national pride – as well as humanoid robots.
Policymakers and markets, however, should see something else: a carefully staged signal of how China’s political economy is positioning for the next cycle of industrial overcapacity – and its global consequences.
The gala has become a national showcase for hard technology. This year, China Media Group is partnering with robotics and embodied intelligence companies, including Unitree Robotics, Galbot and MagicLab. Galbot’s robots have been officially designated as the gala’s embodied large-model robots. Company executives say its robots will go beyond preprogrammed movements to show an awareness of their environment and ability to react.
This framing matters. The gala is not just entertainment; it is a state-aligned signalling platform. When technologies appear there, they are being normalised, legitimised and implicitly positioned as strategic industries. The robotics showcase fits neatly into a familiar pattern in China’s political economy: top-down endorsement followed by rapid mobilisation of capital, local governments and industrial ecosystems.
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Dancing robots take the stage at China’s Spring Festival Gala performance
Dancing robots take the stage at China’s Spring Festival Gala performance
Yet beneath the optimism lies a tension that Chinese regulators have acknowledged. Last November, China’s National Development and Reform Commission (NDRC) issued an unusually candid warning over the development of humanoid robots. Without using the politically sensitive term “overcapacity”, it cautioned against highly homogeneous products rushing to market, and research and development space being squeezed.