Taylor Swift breaks streaming records with new ‘Showgirl’ album
The album set streaming records on Spotify, Apple Music, and Amazon
Taylor Swift quickly set several streaming records on Friday with The Life of a Showgirl, her new album of bouncy pop songs about love, sex, success and score-settling, that had fans analysing every word.
Critical opinion of Showgirl ranged from glowing to unimpressed, but fans flocked to music platforms to hear the 12 tracks, breaking streaming records on Spotify, Apple Music and Amazon Music, the services said.
Swift reunited with Swedish hitmakers Max Martin and Shellback for her 12th studio album, and their influence is clear in the driving beats and catchy hooks.
“I can’t tell you how proud I am to share this with you, an album that just feels so right,” the 35-year-old artist posted on Instagram.
On Spotify and Apple Music, the album became the most-streamed in one day in 2025, and on Amazon Music it broke an all-time record – surpassing a previous Swift album, The Tortured Poets Department.
Lead single “The Fate of Ophelia” also broke a first-day streaming record for 2025 on Apple Music, and in “Spotify history”, the platforms said in statements online.