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Loni Anderson, star of hit US TV series WKRP in Cincinnati, dead at 79

Emmy- and Golden Globe-nominated Anderson was also once married to actor Burt Reynolds

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Loni Anderson and  Burt Reynolds in 1987. Anderson died on Sunday at the age of 79. Photo: AP
Associated Press

Loni Anderson, who played a struggling radio station’s empowered receptionist on the hit television comedy WKRP in Cincinnati, died on Sunday, just days before her 80th birthday.

Anderson died at a Los Angeles hospital following a “prolonged” illness, said her long-time publicist, Cheryl J Kagan.

“We are heartbroken to announce the passing of our dear wife, mother and grandmother,” Anderson’s family said in a statement.

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WKRP in Cincinnati was broadcast from 1978 to 1982 and was set in a lagging Ohio radio station trying to reinvent itself with rock music.

Loni Anderson in 2015. File photo: Invision via AP
Loni Anderson in 2015. File photo: Invision via AP

Anderson played the station’s receptionist, the blonde and high-heeled Jennifer who used her sex appeal to deflect unwanted business calls for her boss, Mr Carlson. Her efficiency often kept the station running in the face of others’ incompetence.

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The role earned her two Emmy Awards and three Golden Globe nominations.

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