Xiaomi CEO Lei Jun drops watermelons, reveals juicy truth about firm’s bulletproof coating
Company website asserts that coating offers tear, scratch, and puncture resistance that exceeds traditional PVC coatings by over tenfold
The founder and CEO of Xiaomi, China’s innovative tech firm, demonstrated the effectiveness of the company’s bulletproof coating by tossing watermelons from a height in a video that captured the amusing reactions of online fans.
Before launching the fruits from the rooftop of a building within the company’s compound in Beijing, Lei Jun stated that they had been treated with the company’s advanced bulletproof coating. This experiment was designed to test the material’s remarkable functionality.
In a video uploaded to his personal account on a prominent social media platform, Lei threw three watermelons from the top of a six-storey building located in the complex of Xiaomi’s electric vehicle division on the outskirts of Beijing.
The watermelons had been coated with a layer of grey, “bulletproof” material that Lei claimed was applied to the bottom of the car battery pack.
Xiaomi commenced sales of its SU7 Ultra EV in February, with a price tag of 529,900 yuan (US$73,000), marking the company’s latest strategic push into China’s competitive luxury car market.