China love guru who teaches women how to marry rich faces US$1 million tax evasion fine
Self-styled ‘McKinsey of relationships’ teaches that relationships, marriage are strategic tools for climbing social, financial ladder
A controversial Chinese “love guru” who teaches women how to marry wealthy men and reportedly earns 142 million yuan (US$20 million) a year is facing a 7.58 million yuan (US$1.1 million) fine for tax evasion.
The scandal surrounding the guru, who is known as Ququ Big Woman, was recently revealed by China’s State Taxation Administration.
The case of the internet celebrity, whose real name is Le Chuanqu, was one of five announced by the authorities, and it has attracted the most attention.
Le is one of China’s most controversial internet celebrities and reportedly earns 142 million yuan a year dishing out dating and financial advice.
She went from being a singer to becoming a self-proclaimed “McKinsey of relationships”, promoting the idea that relationships and marriage should be used as strategic tools for climbing the social and financial ladder.
In August 2023, live-streaming clips featuring her controversial views on dating and relationships went viral.