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Alice Yan

Famous Hong Kong singer and actor Nicholas Tse has yet again proved his business acumen by selling 1.5 billion yuan-worth (US$207 million) of sausages in China over the past four years.
Tse’s food company, based in Hangzhou, Zhejiang province, eastern China, known as the brand Chef Nic Π, or Fengweipai in Chinese, has also been crowned a nationwide sales champion for three years in a row, the e-commerce industry media outlet Dian Shang Pai reported.
The prize is issued by Euromonitor International, a global consumer and market research firm.
The 44-year-old Tse has a huge fan base in both the mainland and Hong Kong. He has won the Hong Kong Film Award for Best New Performer, Best Supporting Actor and Best Actor in 1999, 2010 and 2011.

Over the past decade, Tse has reinvented himself as a cooking specialist in a variety show.
The sausage business was jointly set up by Tse and Hangzhou Qianxun, a leading e-commerce company in China, in 2021.
Since the brand’s launch in 2022, its sales volume reached 10 million units in the first three months thanks to Tse’s popularity among consumers.
The sausages have five flavours, including regular, black pepper and vanilla.
While some say the product is expensive, coming in at 4.5 yuan (60 US cents) per sausage, others defend it by saying it is worth the price because it is of high quality.

Tse is said to be strict in choosing pork ingredients and he also helps design the product’s packaging.
He was once filmed wearing a safety helmet to supervise the manufacturing process. During his live-streaming sessions, Tse often shows how to cook sausages.
“For many partners who have worked with me, they know I am very demanding. I would like to say that I will not change this personality because we need to stick to our commitment for our products and our brand,” Tse said at a company ceremony at the end of March.
“We will never lower our standard for food,” he added.
It is not the first time that Tse has made a business success.
In the early 2000s, he set up a post-production studio in Hong Kong, which at one point claimed a bulk share of the video advertisement market in the city.

Tse was invited to deliver a speech as one of the Asian business leaders at the Hong Kong University of Science and Technology in 2012. He sold this company in 2016.
Tse’s sausage success generated a flurry of admiration on social media.
“To be honest, they are yummy and safe. I will buy them again,” said one netizen.
“I am touched by his words that he does not want to build a brand worth 10 billion yuan, but a brand that lasts a century,” said another.


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Food brand of entertainment icon earns nationwide sales champion tag as actor takes active role in production, promotion of ‘high quality’ bangers


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