China fans of Wong Kar-wai’s Blossoms Shanghai TV series spark demand for bespoke suits, food dishes that appear in hit show
- Shanghai’s famous Peace Hotel cashes in, themes dishes, suite on series
- Show’s popularity sees companies flock to sell wares in multiple ad breaks
Businesses in China are making a killing by replicating, in a variety of sellable forms, the lifestyle depicted in the hugely popular new TV series Blossoms Shanghai.
Produced by Hong Kong director Wong Kar-wai, the series is based on the award-winning novel of the same title written by Jin Yucheng and stars top mainland star Hu Ge.
It tells the story of a self-made millionaire in 1990s Shanghai as China’s economy went into overdrive.
Such has been its nationwide popularity, particularly in Shanghai, since it was launched at the end of December, people in the city where it is set are said to greet each other by asking if they have watched it, according to a report by the news outlet, The Paper.
Viewing figures are so high that each episode has as many as 10 advertising breaks.
A key setting in the series is Shanghai’s famous Peace Hotel, where the lead character Boss Bao opens a company and regularly meets friends.
