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Alice Yan

A man in France who sold advertisement slots on his wedding suit received sponsorship from 26 companies and made a profit of 2,300 euros (US$2,700).
The man became an internet sensation after he released videos online about his special wedding attire.
Entrepreneur Dagobert Renouf is behind an artificial intelligence (AI) company based in Lille, a city in northern France.
In mid-July, he announced on social media that he would sell advertising slots on his wedding suit because he needed money to pay for his big day.

Different locations on the outfit were sold for different prices, with the top position on his back costing 1,600 euros (US$1,800).
Other prominent slots cost between 800 and 1,000 euros, according to Renouf’s post on social media.
Within several weeks, he managed to raise 10,000 euros (US$12,000) from 26 start-up companies.
At his nuptials held on October 25, Renouf wore his sponsored wedding suit like a mobile billboard bearing the logos of the sponsoring companies, while his wife was dressed in a white satin dress.
“Big thanks to the 26 start-ups who helped us pay for our wedding. It was a beautiful day,” Renouf said in his post.

He said after paying 2,500 euros in taxes and reducing the cost of customising the suit, he made a profit of 2,300 euros (US$2,700).
“It was mostly friends supporting me and paying an average of around 300 euros for a slot. I could not convince people with more money as they thought it was too crazy,” he wrote.
“Now I have proven it works, so I could sell slots for 10 times more. But it is not like I am going to get married again, ha,” Renouf added.
After his wedding went viral on social media, some people he had not spoken to in a long time reached out to him, he said.
A post on one social media platform about his wedding received 41,000 likes in 37 minutes.
“This is getting out of hand,” Renouf said.
Internet users were captivated by his idea; however, reactions were mixed.
“This is the most successful marketing initiative of 2025,” one online observer said.

“If the bride joins in selling advertising slots, the couple will make much more money,” said another.
However, another person said: “I do not think it is a good idea to commercialise this milestone event in your life.”
Unconventional weddings often make headlines in China.
Earlier this year, a couple in northern Shanxi province invited 140 guests to enjoy a meal at a hotpot restaurant for their wedding at a modest cost.
The move was in stark contrast to traditional Chinese wedding banquets, which usually involve high-end dishes.


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Frenchman sells advertising space on wedding suit, raises US$12,000 from start-ups

A groom in France who sold advertising space on his wedding suit raised US$10,000 from 26 startup companies. Photo: SCMP composite/X.com@dagorenouf

A selection of wedding day photographs show Dagobert Renouf’s sponsored wedding suit from different angles. Photo: X/dagorenouf

A design photograph shows the different advertising slots on the jacket. Photo: X/dagorenouf

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When discussing his future plans, Xu stressed that his primary aim is to highlight the clothing itself. Photo: Douyin

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News

People & Culture

Entrepreneur employs sliding scale of ad prices depending on particular position on big-day jacket; wife opts for white satin dress


Entrepreneur employs sliding scale of ad prices depending on particular position on big-day jacket; wife opts for white satin dress.


France

Frenchman sells advertising space on wedding suit, raises US$12,000 from start-ups

.css-1c6uqr6{color:inherit;font-weight:inherit;font-size:inherit;font-family:inherit;line-height:inherit;overflow-wrap:break-word;}Entrepreneur employs sliding scale of ad prices depending on particular position on big-day jacket; wife opts for white satin dress

Entrepreneur employs sliding scale of ad prices depending on particular position on big-day jacket; wife opts for white satin dress