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Japan ‘dog’ man rents out canine costumes so others can live animal dream

Entrepreneur launches online costume business to leverage childhood dream of becoming a dog, charges up to US$320 to rent canine outfit

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A Japanese man known for mimicking dogs is renting out canine costumes so others can live the dream of becoming an animal. Photo: SCMP composite/YouTube/X
Yating Yangin Beijing

A Japanese man who went viral for mimicking a dog has launched a new business renting out his dog costume to like-minded people.

As a result, he hopes those who share his interests, will be able to fulfil their dream of “becoming an animal”.

The man, known as Toco, from Saitama prefecture, east-central Honshu, Japan, had dreamed of becoming a dog since childhood.

He decided to pursue his dream and, to make it a reality, spent 2 million yen (US$13,000) to buy a costume from a company specialising in film props and designs.

One of Toco’s fake canines rolls around like a happy, real dog. Photo: Instagram/@ toco.ev
One of Toco’s fake canines rolls around like a happy, real dog. Photo: Instagram/@ toco.ev

He chose a costume of his favourite dog breed, the collie, which weighs 4kg and features a movable mouth, tail and paws.

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