Japan ‘dog’ man rents out canine costumes so others can live animal dream
Entrepreneur launches online costume business to leverage childhood dream of becoming a dog, charges up to US$320 to rent canine outfit

A Japanese man who went viral for mimicking a dog has launched a new business renting out his dog costume to like-minded people.
As a result, he hopes those who share his interests, will be able to fulfil their dream of “becoming an animal”.
The man, known as Toco, from Saitama prefecture, east-central Honshu, Japan, had dreamed of becoming a dog since childhood.
He decided to pursue his dream and, to make it a reality, spent 2 million yen (US$13,000) to buy a costume from a company specialising in film props and designs.

He chose a costume of his favourite dog breed, the collie, which weighs 4kg and features a movable mouth, tail and paws.