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Man fat-shamed for a dating advertisement says ordinary men can’t meet expectations for love in China

  • The online bullying of Zhang Kunwei led him to publish an article saying Chinese dating standards for men are impossible to meet
  • But another professor reminded him that “nobody owes you a wife”

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Zhang Kunwei was body-shamed after posting an online dating advertisement. Now he claims expectations for love are impossible. Illustration: Tom Leung
A man who was publicly shamed online after he posted a dating advertisement stirred a debate with an article he penned that claims ordinary Chinese men cannot meet society’s expectations for finding love.
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Zhang Kunwei, a 28-year-old Tsinghua University graduate, said his personal experience highlights the reality that men must be rich, handsome and full of free time to attract a partner. 
Single participants look at personal information of other bachelors at a mass matchmaking event ahead of Singles Day in Henan province in 2013. Photo: Imaginechina
Single participants look at personal information of other bachelors at a mass matchmaking event ahead of Singles Day in Henan province in 2013. Photo: Imaginechina

Zhang received a flood of abuse online last week from people who criticised a photo of him travelling in a desert. 

“Oh my God! He is so ugly. What’s more, he is so oily (a Chinese slang referring to middle-aged men with bald hair and chubby belly),” wrote one person on the social media platform Douban, where Zhang placed his dating advertisement but later deleted it.

Another person commented, “I wonder why he is so mediocre but still so confident,” citing the famous barb from female comedian Yang Li.

Relatives of single people advertise their profiles in the Shanghai Marriage Market in 2020. Photo: EPA-EFE
Relatives of single people advertise their profiles in the Shanghai Marriage Market in 2020. Photo: EPA-EFE

They also commented that Zhang’s claim to earn 50,000 yuan (US$7,600) per month is unlikely considering he works at a small-time college in Shanxi province in central China. Zhang said he makes money on the side with computer programming jobs and by coaching gamers. 

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