Hong Kong’s arts hub partners with Citybus to drive cultural tourism
Collaboration will include ticket packages for buses and museums and more frequent services during special events
Hong Kong’s major arts hub has partnered with a bus operator to provide package ticket savings and improved transport services to promote local cultural tourism.
The West Kowloon Cultural District Authority and Citybus on Thursday announced a new memorandum of understanding to explore additional collaboration opportunities, such as ticket packages for buses and museums, more frequent services during special events, and clearer signage directing visitors to bus stops.
“We will keep researching more innovative products and launching more joint activities in the future, and I am looking forward to it. The scope of this collaboration can be broader and broader,” authority CEO Betty Fung Ching Suk-yee said.
Citybus launched its tourism brand, HK City Sightseeing, last year, featuring six open-top bus routes for visitors, three of which make stops in the West Kowloon Cultural District, in addition to 70 regular routes that currently serve the area.
The bus operator said it would add 300 more departures during the coming Easter and Labour Day holidays, with many passing via the arts hub.
From April 18 to 21, the “Coffee HK x Tokyo Coffee Festival” will take place on the Great Lawn of the Art Park in the cultural district.