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Singapore-based ride-hailing service to enter Uber-dominated Hong Kong market

  • Tada’s CEO says city’s robust economy and dense population presents an ‘immense potential’ for the firm

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Headquartered and founded in 2018 in the city state, Tada is one of the five ride-hailing platforms licensed by Singapore’s Land Transport Authority. Photo: Handout

A Singapore-based ride-hailing platform will join the Uber-dominated Hong Kong market by year end, as the government maps out a regulatory framework for the sector.

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Tada, which offers zero-commission ride-hailing services, said the move marked its latest attempt to extend its presence beyond Southeast Asia after obtaining a licence in Thailand earlier this year.

Tada CEO Sean Kim said his firm saw immense potential in Hong Kong with its robust economy, dense population and strong demand for reliable and efficient technology solutions.

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“Expanding into Hong Kong represents a unique opportunity to bring our technology vision and customer-centric services to another dynamic and bustling Asian metropolis,” Kim said.

“We welcome the Hong Kong government’s plans to regulate the ride-hailing space,” he added.

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