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Flash fashion: Hong Kong artificial intelligence software gives designers fresh ideas in just 10 seconds

  • System produced by AI research centre lets designers retain their individual creativity, preferences
  • Software shortens the traditional work process by tossing up suggestions that designers can tweak

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Italian luxury brand Anteprima took part in the world’s first designer-led AI fashion show at M+ in West Kowloon. Photo: Xiaomei Chen
Oscar Liu

Fashion designers are taking to an artificial intelligence (AI) software system developed in Hong Kong that taps into their individual styles and preferences to generate images of new outfits in mere seconds.

Industry veteran Vivienne Tam, who has embraced technology in her fashion design, welcomed AI as a tool to inspire designers without compromising originality, creativity or personal taste.

“You can treat it as a game and I think it’s fun,” she told the Post. “It provides designers more possibilities and references for inspiration.”

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That is exactly what Professor Calvin Wong Wai-keung said he hoped for when his team of information technology, engineering and fashion specialists and academics developed AiDA, short for AI-based Interactive Design Assistant for Fashion.

Professor Calvin Wong and his team developed AiDA, short for AI-based Interactive Design Assistant for Fashion. Photo: Xiaomei Chen
Professor Calvin Wong and his team developed AiDA, short for AI-based Interactive Design Assistant for Fashion. Photo: Xiaomei Chen

“The existing technology is mainly for designers to draw and computerise their creations without their inspiration inputs. That’s why we created AiDA, which is a designer-led system to spark more inspiration for them,” said the chief executive officer of AiDLab, a research centre established jointly by Polytechnic University and London’s Royal College of Art in 2020.

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