Hong Kong Book Fair 2022: Meta creative head joins advertising veterans to launch motivational title for young residents

Meta regional creative head Kitty Lun joins 19 other advertising veterans to launch book to motivate young residents to learn and transform

Fellow collaborator and industry expert Leonie Ki says vital qualities for youngsters are ‘curiosity, courage and unwillingness to be defeated’

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Advertising industry veteran artist Kitty Lun speaks at the Hong Kong Book Fair. Photo: Xiaomei Chen

Published: 4:34pm, 23 Jul 2022Updated: 7:44pm, 23 Jul 2022

“Life doesn’t have a take two, please act carefully” was a household advertising tagline created by then copywriter Kitty Lun Kit-ying for the Hong Kong government’s Fight Crime Committee in the 1990s.

After witnessing the changes to the city’s creative industry over the past three decades, the now head of Meta’s Creative Shop for Greater China told visitors at the annual Hong Kong Book Fair that young people needed to learn and undergo a transformation to compete in the current economy.

Lun joined 19 other veterans of the local advertising sector in a bid to motivate young residents by sharing their own transformative experiences in a new book, Mud Dou Yau Chit Hok, meaning “Everything has a philosophy”, which was edited by two industry experts, Leonie Ki Man-fung and Willde Ng.

Speaking on the subject of learning, Lun cited her experience tackling the concept of the metaverse and noted that the lifelong pursuit of knowledge was not enough for her any more.