Hong Kong’s Ngong Ping 360 to promote and play a role in coming Doraemon exhibition
- Cable car attraction will wrap some of its cabins with images of manga character, offer travel passes with promotional perks and memorabilia
Titled “100% Doraemon & Friends @ Ngong Ping 360”, the promotional cabins will be launched on Friday as part of a wider effort to boost the city’s tourism industry and attract more visitors from mainland China and Southeast Asia.
“To increase the awareness of international travellers of this event, Ngong Ping 360 has strengthened its promotions in mainland China and Southeast Asia,” managing director James Tung Pui-chen said on Thursday, pointing to its partnership with major shopping centres in the Greater Bay Area to launch promotional activities.
Tung said the company had also conducted briefings for tourism partners in the Philippines and introduced them to the Doraemon event, to attract more Filipino travellers to “experience the charm of Hong Kong”.
From Friday to September 1, some cable cars running between Tung Chung terminus and Ngong Ping, next to the Big Buddha statue on Lantau Island, will be decorated with images of the famous blue-and-white robot cat.