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City colour added to Hong Kong’s Affordable Art Fair in bid to draw in more tourists to annual event
- Affordable Art Fair designed to attract buyers on budget says it has seen increase in number of younger buyers on first day of show
- Organisers say they expect about 30,000 people to visit fair, which runs until Sunday
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A Hong Kong art fair designed to attract buyers on a budget has added some city colour to the event in a bid to attract more tourists, and galleries have said they have noticed a jump in the number of younger collectors.
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The Affordable Art Fair, a four-day visual feast which opened on Thursday, includes city elements staged in collaboration with the Tourism Board.
These include a traditional barbershop kitted out as a speakeasy and serving cocktails infused with flavours found in traditional cha chaan teng tea houses.
The organisers said they expected about 30,000 visitors to the show over its run.
“The Tourism Board hopes that tourists can have a multisensory experience of Hong Kong’s unique qualities and will explore the community after attending the fair,” a spokesman said.
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“The board hopes to include local elements in international art fairs to enrich the experience of visitors.”
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