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HSBC deploys dementia specialist staff in Hong Kong amid rapidly ageing population
- Bank is first in city to roll out ‘dementia ambassadors’ to help sufferers struggling to manage their finances
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HSBC has become the first bank in Hong Kong to deploy staff with specialist knowledge in dementia to help sufferers overcome difficulties managing their finances.
The move comes after a survey found many struggled with financial matters such as processing account information and remembering passwords.
The bank said on Thursday it would provide both financial and practical support for the city’s growing number of patients as the population rapidly aged.
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Some 45 “dementia ambassadors” would offer advice to those in need, according to Greg Hingston, head of retail banking and wealth management.
Voice identification systems and more modern ATM services would be rolled out to help sufferers, he added.
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