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Hong Kong foundation owner on a mission to feed city’s poor, and cut down on food wastage

Elli Fu Nga-nei of J Life Foundation set up centres to hand out food, provide space for children to do homework and learn and help them help themselves

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Elli Fu left a career in sales and marketing with more than HK$1 million in savings, all of which she poured into the organisationJ Life. Photo: Xiaomei Chen

Throngs of women were crowding a social service centre in Sham Shui Po, as they waited for free food on a stormy day.

The women, some of the 750 members of J Life Foundation, reached out for the bread, butter and broccoli handed out by the group’s chief executive Elli Fu Nga-nei and other helpers.

Fu, who started the organisation to provide food for poor Hongkongers, does this every day.

“I don’t want there to be a day when I don’t do frontline work and only manage, when I can’t be with the people I help,” she said.

The Christian devotee said the “J” in the name of her foundation stood for Jesus.

Fu started J Life Foundation in 2012 and opened J Cafe, a social service centre for street kids.

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