Hooters to open up in Hong Kong as part of aggressive Asia expansion
The American chain relies on scantily-clad buxom women known as 'Hooters Girls' serving US-style comfort food
Happy hour just got happier. After a slew of big-name restaurants opening in the city last year, the first international franchise to set their sights on Hong Kong this year may well be the most eye-catching of all: Hooters.
The American chain will not be to everyone’s taste – the brand prides itself on scantily-clad buxom women known as “Hooters Girls” serving American comfort food and cheap booze – but there’s no doubt their strategy will attract plenty of attention.
Hong Kong is a key part of Hooter’s aggressive expansion plan that will see it open 30 restaurants across Southeast Asia over the next six years.
Other locations will include Macau, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand and Vietnam.
The move follows last year’s opening of Hooters in Thailand’s resort hotspot Phuket.
“The moment the doors opened to Hooters Phuket we realised the tremendous opportunity to greatly broaden our efforts to develop the Hooters brand across Asia,” said Gary Murray, chief executive of Destination Resorts, a Bangkok-based international franchisee which has brought brands such as Hard Rock Café to Thailand.
