Panda centre launches ‘global’ naming contest for cubs – but only in Chinese
Organisers say they ‘hadn’t thought’ about what language to use to promote campaign but foreign names will be considered
A panda research centre in southwestern China started a “global” contest to name four of its cubs – the only snag is that the advertising and entry forms were only available in Chinese.
The competition was launched by China Conservation and Research Centre for the Giant Panda in Sichuan province, in conjunction with the Dujiangyan city government on Tuesday.
Those who successfully pick the names of the four unrelated cubs will be offered a chance to visit the panda centre and explore other local attractions, but will have to pay their own expenses to get there.
So far the contest has only been promoted via Chinese social platforms such as Weibo and the mainland’s major media outlets.
Entries would only be accepted via the messaging app WeChat, which is widely used inside China but has relatively few users in the rest of the world where it is dwarfed by other platforms such as WhatsApp and Facebook Messenger.
The Chinese language entry forms do include two sentences in English, the headline, “Dujiangyan Global Name-Collecting Campaign for GiantPandas”, and the phrase “Scan the code ‘Meet Dujiangyan’ and leave the name you want”. However, the latter is next to a QR code that takes users directly to the city government’s WeChat account, which is Chinese language-only.