China mandates labels for all AI-generated content in fresh push against fraud, fake news
Directive taking effect in September deepens government oversight amid concerns over misinformation, online piracy and fraud
The move aims to curb misinformation and boost online transparency as the country races to adopt the new technology.
The rules were issued on Friday by the country’s top internet watchdog, the Cyberspace Administration of China (CAC), alongside the Ministry of Industry and Information Technology, the Ministry of Public Security and the National Radio and Television Administration. They take effect on September 1.
The directive says there must be explicit and implicit labels for AI-generated text, images, audio, video and virtual content. Explicit markings must be clearly visible to users, while implicit identifiers, such as digital watermarks, should be embedded in the metadata.
Online service providers involved in AI content generation must also ensure compliance with China’s cybersecurity and deep synthesis management rules.
Platforms must verify AI-generated content before putting it online and add labels where required. If the metadata lacks AI markers but the content shows signs of AI-generation, this must be flagged accordingly. App distribution platforms must also assess AI-related features before approving services.