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Chinese social media celebrity Lu Chao, 24, dies of leukaemia

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A photo by Lu Chao shared on her microblog.

Lu Chao - the 24-year old woman who documented her experience with leukaemia on her microblog and triggered a social media campaign - has died on Thursday in Beijing.

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A year ago, her posts led to a watershed campaign for online fundraising endorsed by the Big-Vs - prominent weibo users posting under their real names and with a large online following. Her death comes amid a crackdown on such Big-Vs, and shortly after the detention of Charles Xue, the Big-V who initiated the fundraising campaign for her treatment.

Lu Chao seen a photo she shared on her Sina Weibo account.
Lu Chao seen a photo she shared on her Sina Weibo account.
Lu, who was known by her internet alias “Lu Ruqing”, died on Thursday afternoon at the Peking Union Medical College Hospital in the capital, according to a post on her microblog. Her mother Zhou Yu’e confirmed her daughter’s death on Dazhong, the provincial news portal of Shandong – the province Lu Chao was from.

The post triggered more than 34,000 expressions of sympathy in just half a day.

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Lu’s moving posts in which she documented her illness made her an internet celebrity last year.

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