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South Korea
AsiaSoutheast Asia

Southeast Asians unite in digital boycott of South Korea as #SEAbling trends

A row over K-pop fan behaviour in Malaysia has spiralled into a bitter regional dispute online, with echoes of the ‘Milk Tea Alliance’

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A meme circulating on social media under the hashtag #SEAbling. Photo: X/sna_zizah17
The Korea Times
A wave of online backlash against South Korea is spreading across Southeast Asia, fuelled by a dispute over fan behaviour at a K-pop concert and intensified by controversial comments from public officials, highlighting how quickly digital tensions can take on a regional dimension.
Posts accusing Koreans of discrimination have circulated widely on social media in recent days, with users from Malaysia, Indonesia and Thailand sharing calls to boycott Korean products and culture. A hashtag invoking a sense of Southeast Asian solidarity, “SEAbling,” has gained traction as users frame the backlash as a collective response.

The dispute traces back to a concert on January 31 by the Korean band Day6 in Kuala Lumpur, where several Korean fans were filmed attempting to use prohibited cameras with telephoto lenses and arguing with local security staff.

Videos of the incident spread rapidly online, prompting criticism from users across the region.

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Online exchanges soon escalated into a cycle of insults.

Some Korean users responded to criticism with posts mocking Southeast Asia’s economy, peoples and cultures, including a post which drew 83 million views that depicted Southeast Asian women as orangutans.

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Users in Southeast Asia retaliated with posts targeting South Korea’s plastic surgery rates, suicide rate and food.

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