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BTS comeback drives record 2.06 million tourists to South Korea
Foreigners who went to South Korea for the K-pop group’s concerts spent US$38 million in purchases between January 1 and April 12
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South Korea welcomed a record 2.06 million foreign visitors in March, led by Chinese arrivals, government data showed on Thursday, with tourism spending lifted by the comeback tour of K-pop supergroup BTS after a years-long hiatus.
The Ministry of Culture, Sports and Tourism said the monthly record helped lift first-quarter arrivals by 23 per cent from a year ago to 4.76 million, also a record for a first quarter.
It attributed the trend to the “worldwide popularity of [Korean] culture”, despite turmoil in the Middle East due to the Iran war.
Chinese visitors made up the biggest share of visitors at 1.45 million, up 29 per cent from a year earlier, followed by Japanese tourists at 940,915, up 20.2 per cent.
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