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‘Failed Christmas gift’: New Zealanders flock online to get rid of disappointing presents

  • More than 4,400 unwanted gifts began appearing on Trade Me, the country’s largest online marketplace, on the morning of Boxing Day
  • The website says listings with ‘a good backstory’ are bound to sell, although it cautions against being too specific, lest it gets spotted by their gifter

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A pair of Apple AirPods Pro. Photo: Handout
It may be the thought that counts, but still thousands of New Zealanders on Saturday hoped one person’s underwhelming Christmas gift would be another’s bargain find.
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By 8am on Boxing Day, more than 4,400 presents that had apparently missed the mark had been listed on the Trade Me website, including a Mazda car in the “wrong colour” and a pair of Apple Airpods Pro from a parent whose daughter preferred to have just the regular version.

“Failed Christmas gift! Box opened, but not even put in ears,” the description said. “My daughter doesn’t want the noise-cancelling feature and is adamant she would prefer the standard AirPods.”

According to Trade Me, “it has become a Kiwi tradition to jump on Trade Me on Boxing Day to browse all the unwanted Christmas presents”.

“If you’re thinking about listing an unwanted Christmas gift on Trade Me, make sure to tick the ‘unwanted gift’ box when you’re listing your item,” spokeswoman Millie Silvester said.

“A good backstory always goes down well, and be sure to avoid any items that are personalised or easily identifiable,” she advised. “You never know – the giver could be hunting for a bargain on Trade Me, too.”

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An orange 2004 Mazda Demio bought only about a week ago was also up for sale. The seller’s spouse gave it to her as a Christmas present, but she put down the disappointing colour choice to a case of “Venus & Mars”.

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