SIHH 2019: How the Montblanc Heritage Collection was inspired by Minerva’s mastery
- Elements in the Montblanc collections draw on the technical mastery and design purity of Minerva
In his own way, Nicolas Baretzki is a poet. Speaking of the price structure of Montblanc, the CEO says, “You can enter through different doors into the world of Montblanc.” 2018 was the year in which the brand consolidated its strategy, which includes aggressive pricing and high value across all price segments. Rather than compromising credibility, Baretzki says the pricing underlines the confidence in Montblanc quality.
“It was an important year for us because it was the year that we completed the new strategy of Montblanc and the men’s product lines were all finished, when the whole strategy of saying ‘inspired by Minerva’, Minerva aesthetics, Minerva expertise [was established] … and that is really important as it makes it super easy to understand Montblanc watchmaking and how we do it.”