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Watches

SIHH 2019: How Vacheron Constantin stays relevant – 260 years after it was founded

STORYGaynor Thomas
Vacheron Constantin’s Fiftysix Complete Calendar Moonphase watch with the new Petro Blue dial.
Vacheron Constantin’s Fiftysix Complete Calendar Moonphase watch with the new Petro Blue dial.
SIHH

  • Brand is aware of the constant need to innovate to maintain its cutting edge

Vacheron Constantin wears the weight of its 260-year history lightly. As CEO Louis Ferla says, “The challenge when you have a long history is that you must improve and progress so you are still relevant to your clients.” He notes that the huge volume of information so freely available today means some clients are truly knowledgeable.

“They want more from us so we have to constantly innovate.” With every new concept, the brand asks the questions: “Is it a true innovation? Is it in line with our DNA? Can we apply it in a way that is commercially viable?”

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