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Why Cartier draws on the past to move forward – reinventing icons like the Santos and Panthère

STORYGloria Fung
The Panthère de Cartier in the new Mini size
The Panthère de Cartier in the new Mini size
SIHH

  • Cartier launches amazing reinterpretations, and the results are fascinating

Drawing on archives is one way for watchmakers to enrich the identity of their maison; when it comes to a house with as rich a history as Cartier, there is plenty of room to grow and prune that legacy into incredible timepieces.

If you ask the maison’s international marketing and communications director Arnaud Carrez, he will tell you that this trend of drawing on the past had been the norm since the house’s early watchmaking days, and has never fallen out of fashion at Cartier.

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