SIHH 2018: Cartier brings heritage design codes into the future

Legacy house unveils innovative designs in its new collection at SIHH 2018, which exemplify its commitment to ‘look back as it looks forward’
The timelessness of Cartier watches resides not only in the house’s classic design codes, but also in the subtle ways in which those codes continue to evolve. With a proud heritage spanning over 170 years, the legacy maison is renowned for pushing the boundaries with its designs and complications.
“We are here to create long-lasting objects,” says Pierre Rainero, Cartier’s director of image, style, and heritage. “You cannot separate designs [from] innovations during the creation process.”
The new Cartier collection unveiled at this year’s SIHH – from the Libre collection, to the new Santos de Cartier series, to the one-of-a-kind complicated watches – serves as an excellent illustration of the approach that Rainero describes.