Why animal jewellery serves as good luck talismans

Jewellery designs are often rich in symbolism, especially those pieces featuring creatures mythical or real
Jewellery designers are a superstitious bunch, and it’s no wonder, when symbolism is the only way meaning can be given to the motifs they carve out of gold.
Animals have always been popular, and traditionally, were believed to imbue their wearers with characteristics associated with the creatures when worn as lucky charms. Sometimes, a favourite animal can be traced back to the brand’s history or significance in a certain period of the founder’s life.
Chanel
A winged lion lurks in Venice. Sometimes larger than life, sometimes in miniature, sometimes menacing and sometimes playful, the creature is omnipresent in the city, guarding buildings, perched atop columns, and rearing its head on stone walls.

Boucheron
Boucheron runs a zoo – a zoo called the Animaux De Collection, where, instead of pacing in cages, a leopard dances on hands, a chameleon coils its tail around fingers, and a parrot hangs from ears. Boucheron’s complete menagerie is made up of more than 20 animals taken from the brand’s own archives and diverse cultural references that have inspired its designers. However, they have one thing
in common: each is a symbol of luck and protection for its wearer.

Chaumet
If Napoléon Bonaparte had his eyes checked, Chaumet’s animal mascot would have been very different.
After coming into power as France’s new emperor in 1804, Bonaparte looked to his antecedent and personal hero Emperor Charlemagne for inspiration when choosing an animal for his emblem of sovereignty. Charlemagne favoured the cicada – which Bonaparte mistook for a bee.

It was a happy mistake, however. In conventional symbolism, the bee represents industry and order, two attributes that Bonaparte was keen to be associated with. During his reign, the insect adorned his coat of arms, coronation robe, and even personal items such as his snuff boxes.
As the emperor’s official jeweller, Marie-Étienne Nitot, founder of Chaumet, soon found herself regularly using the bee in her creations for Bonaparte. The insect remains significant to the brand to this day, and even enjoys a dedicated collection in Bee My Love.
Cartier

Whether the nickname described or prescribed her preferences, Toussaint certainly had a penchant for big cats. Among her favourite belongings were a tiger fur coat and a cigarette case adorned with an onyx panther. Her love for felines – especially the panther – is reflected in her designs
for Cartier.
