From flowers in full bloom to planetary delights, the maison creates beautiful pieces that women love to wear
Van Cleef & Arpels knows how to win a woman’s heart. The high jeweller and luxury watchmaker has a special talent for creating timepieces that women love to wear.
“Our Poetic Complications start with stories, concepts and projects that are very often feminine and almost always narrative,” says Nicolas Bos, president and CEO of Van Cleef & Arpels. “We then try to use the complications of fine watchmaking to serve these stories. While some of our fellow watchmakers start with the movement and functionality and then aesthetics, we do it the other way round.”
Van Cleef & Arpels’ latest novelty – the Lady Arpels Planétarium Poetic Complications watch, unveiled at this year’s SIHH – is a fine example of this approach.