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Luxury

Rolex renews focus on quality and creativity

STORYKim Soo-jin
Baselworld 2017

Brand also introduces new models for Lady-Datejust, Datejust 41, Yacht-Master II and Sky-Dweller lines

The emphasis at Rolex is on expanding and updating iconic models with a renewed focus on quality and creativity.

Rolex Sea-Dweller
Rolex Sea-Dweller
The brand’s Oyster Perpetual Sea-Dweller was updated for its 50th anniversary with a larger 43mm case and is powered by the new calibre 3235. The movement boasts 14 patents, including the black Cerachrom bezel insert.

The dial features luminescent Chromalight hour markers and hands. In a departure from tradition, a Cyclops lens is at 3 o’clock. The timepiece is water resistant to 1,200 metres and has a power reserve of 70 hours.

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