Creative luxury watch straps make for a myriad of customisation possibilities
Brands such as Jaeger-LeCoultre, Dior, Chanel, Panerai, Boucheron and Chopard offer fresh and funky strap options
Not too long ago, women used to buy timepieces to be worn day and night, winter and summer and year after year. They were meant to last forever, like diamonds. I inherited my mother’s Omega Constellation – the only watch she had ever owned and worn for more than 30 years.
Today, watches have evolved to complement a women’s wardrobe even though they had always enjoyed a place in the fashion industry. They are as important a fashion accessory as a handbag or a scarf. And, as in fashion, there are trends and, currently, interchangeable watch straps are in. Brands across the board are offering infinite customisation possibilities and a chance to radically alter the personality of a watch, just by swapping the strap.