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Luxury

Jaeger-LeCoultre uses augmented reality to charm watch lovers at SIHH 2017

STORYDeva Lee
Jaeger LeCoultre Calibre 935
Jaeger LeCoultre Calibre 935
SIHH 2017

Visitors to the Jaeger-LeCoultre booth get to see virtual watches on their wrists – including this year’s additions to the Rendez-Vous collection

Though known for its consistent innovation, Jaeger-LeCoultre retains the hallmarks of classic watchmaking that pays homage to its heritage.

The brand celebrated the 85th anniverary of Reverso in 2016 with a collaboration with Christian Louboutin, who added his iconic red lining to a designer edition of the Reverso.

Meanwhile, the Rendez-Vous collection, launched in 2012, is distinctly elegant. The collection’s sophistication lies in its understated details, including guilloché and celestial-themed dials.

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