Advertisement
Advertisement
Advertisement
Electric cars are being joined by luxury yachts and commercial aircraft – and Tesla isn’t leading the electrification of sports supercars, but small start-ups
STORYJosh Sims

If sustainability isn’t the main motivator for electric vehicle makers such as Elextra, Heesen and Magnix – although zero emissions is definitely a plus – then what is?
“The very rich who can afford these kinds of cars are getting younger and younger and they’re less and less interested in old technology,” says Robert Palm. “They might even see it as a negative thing to be seen to be driving, say, a conventional-engine Lamborghini. That’s one reason why even if these new engines had been around 20 years ago they wouldn’t have sold – the market for them wasn’t there.”
Palm is the designer and CEO of Classic Factory, the company behind Elextra – a maker of electric supercars. Elextra certainly isn’t alone either. Echoing the start-up mentality of Silicon Valley, it’s small entrepreneurial car-makers who are leading the way in the electrification of very fast sports cars – the likes of Acura, Dendrobium and Nio. The motivation behind these cars is not necessarily environmental friendliness – though shifting that way may prove the only way that such “unnecessary” vehicles will survive in the long run. It’s also a matter of making the cars more exciting to drive.

Advertisement
Select Voice
Select Speed
1x
AI-generated voice