How smartphone apps are connecting China's millennial luxury travellers
ILTM China travel event – held to promote nation’s luxury tourism industry – hears smartphone apps are key to travel firms connecting with holidaymakers
The first China-specific International Luxury Travel Market (ILTM) event, ILTM China – held to support the growth and development of the Chinese luxury travel industry and community – ended on November 2.
Mainland Chinese holidaymakers travelling abroad make up the largest outbound tourism market in the world – with 120 million foreign trips made in 2016.
The three-day event proved successful at connecting luxury travel brands with agencies and travel planners.
It was one just of a series of global ILTM meetings held during the year, which will end with ILTM Cannes, in the south of France, which runs from December 3 to 6.
The Luxury Conversation teamed up with ILTM to produce a “China Insight Report – Next-Gen Luxury Travellers: Affluent Chinese Families”, which was unveiled at ILTM China, in Shanghai.
Having attended the keynote speech by Chloe Reuter, CEO of Reuter Communications and co-founder of The Luxury Conversation, as well as the opening morning’s talks, we heard about the key trends and ideas that are vital for any travel business to know.
Family life is the new luxury
The “China Insight Report” focused on the affluent family demographic, yet some speakers at the event also made clear the importance of this customer group.