Style Edit: Tommy Hilfiger reflects on 40 years, from Hong Kong factories to Formula One
The American designer discusses his brand’s global success, its ‘classic with a twist’ aesthetic, and a lifelong passion for motorsports
Four decades ago American designer Tommy Hilfiger travelled to Hong Kong, which back then was a hub for garment manufacturing, to start what would become one of the most successful brands in the world.
A long-time music fan, Hilfiger was one of the first designers to harness the power of entertainment and celebrities. The brand was dressing performers and athletes long before it was a common practice among fashion companies.
His clothes – embraced by the hip-hop community and entertainers from day one – have always been part of popular culture as much as people’s wardrobes.
Hilfiger’s modern take on American sportswear and his “classic with a twist” aesthetic have made the brand a household name not just in his home country but around the world.
In a recent interview in New York, the designer talked about his remarkable career and his achievements in fashion and beyond.
Is there anything that makes you really proud looking back at the last 40 years?
I’m proud of our flag [logo] because it’s the best asset. When I developed it in the very early 80s, and then launched it in 1985, I was praying and thinking that someday, I wanted everyone to look at this flag and know what it is. So it’s taken years, but it’s really known worldwide. I’m very proud of that. In addition, I think that being able to stay in business and continue to grow after 40 years – it’s not completely unusual, but it was a dream come true and not easy.
What has been the secret formula to your success, even at a time when the luxury industry is going through some major issues?
