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Danish designer, curator and musician Henrik Vibskov on maintaining authenticity and joy in fashion – why craftsmanship matters more than logos, and empathy more than money

Known for his bold, original viewpoint, Danish designer Henrik Vibskov has spent more than two decades thrilling audiences with collections and shows that are equal parts fashion, art and performance. Photo: Getty Images
Known for his bold, original viewpoint, Danish designer Henrik Vibskov has spent more than two decades thrilling audiences with collections and shows that are equal parts fashion, art and performance. Photo: Getty Images

Known for his bold, original designs, Vibskov has spent more than 2 decades thrilling audiences with collections and shows that are equal parts fashion, art and performance

Danish fashion designer, conceptual artist and modern-day multidisciplinarian Henrik Vibskov is, first and foremost, a human being who sometimes stumbles through everyday tasks, just like the rest of us. Tackling the daily struggles of life head-on therefore became the main theme of Vibskov’s spring/summer 2025 collection, unveiled at Milan Men’s Fashion Week last June and restaged in Copenhagen in August. His inspiration, however, stemmed from an unlikely, smelly source.
“I was doing something with blue cheese,” Vibskov reminisces as I do a double take, making sure I’ve heard him correctly. We’re catching up after the spring/summer 2025 show at Copenhagen Fashion Week as he thinks back to the call informing him he had won the prestigious Crown Prince Couple’s Culture Prize 2023, presented by Denmark’s Crown Prince Frederik and Crown Princess Mary. “I don’t do food so often, but I’m preparing some barbecue, putting blue cheese on top, and then the phone was ringing.”
 
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“[They asked], ‘Can you speak in privacy?’ I was like, ‘Not really, because you’re on speaker,’” Vibskov says with a chuckle as he recounts the chaotic thought process that ensued after realising he had no free hand to pick up the phone. Hands would ultimately form the focal point of the show The Orchestra of the Soft Assistance, which featured dozens of red puppetry hands in mid-air. “That was this very soft idea – when you have difficulties, we have to be better [at] assisting and helping each other. Empathy is super-important,” he says.

A model walks the runway at Henrik Vibskov’s spring/summer 2025 show. Photo: Handout
A model walks the runway at Henrik Vibskov’s spring/summer 2025 show. Photo: Handout

Vibskov wears many hats, figuratively and literally. You will frequently find the designer sporting beanies or more eccentric headgear, whether participating in an exhibition at New York’s Museum of Modern Art, as he did in 2007, or acting as a guest lecturer at Denmark’s Louisiana Museum of Modern Art. But apart from the more obvious quirks, such as his bohemian attitude and personal style, Vibskov’s deeply empathetic nature is what’s made him a household name in Scandinavia and beyond during his 20-plus years in the business.

The designer’s tight-knit group – affectionately dubbed “Team Vibs” – frequently takes pride of place at the designer’s shows and presentations, bringing them to life. At his Copenhagen event they were kitted out in white hazmat suits, discreetly pulling the puppet strings behind a series of sweeping curtains that unveiled each look from the collection individually.

Stepping out at Henrik Vibskov’s spring/summer 2025 presentation. Photo: Handout
Stepping out at Henrik Vibskov’s spring/summer 2025 presentation. Photo: Handout

Seated – compactly – next to several of Vibskov’s closest friends and contemporaries, I witnessed The Orchestra of the Soft Assistance play out to magnificent effect before a full house. Front-row guests, chatting and connecting to the point where few realised the show was starting half an hour late, gushed about the designer’s kindness as much as his talent before finding themselves drawn into his world of eclectically dressed models and floating hands.

A performance artist at heart, Vibskov could be described as one of fashion’s final holdouts, an increasingly rare commodity in an industry deeply entrenched in the business of celebrity, more prone to producing grand theatrics than meaningful clothing. Fierce competition from brands seeking to outdo one another has made the traditional runway show an overblown luxury fewer and fewer designers can afford.

“It became so pricey in Paris for what should be [something] fun”, says Vibskov, who instead chose to show this season in Milan, the fashion capital of Italy, which together with Asia and the United States remain his brand’s bestselling regions. “You can’t do anything because it costs a million.”