appConfigEntityId

bodyType

customContents

entityId

entityUuid

isVideo

articlePageQuery

article

articleSchemaContent

content

hooksArticlePageAdvertisementConfigArticle

hooksArticlePageFloatingButtonConfigArticle

appConfig

filter

json

liveArticle

Hypebeast

Designer Virgil Abloh, founder of Off-White, was one of the first individuals to give Apple’s brand new flagship smartphone, the iPhone XS Max, a real-world review.
Louis Vuitton’s artistic director of menswear was present at Apple’s exclusive “Gather Round” special event on September 12 and given an early model to test out, which he brought with him to Morocco for the dance festival Oasisfest.
Virgil Abloh named Louis Vuitton’s new men’s artistic director
Abloh then shot the first photos and videos using the coveted device and shared that footage – along with his thoughts – for an exclusive look at what the iPhone XS Max is capable of.
Technologically, the iPhone XS Max features dual 12MP cameras – one is a wide-angle lens equivalent to a 28 millimetres, and the other a telephoto rated nearly 56 millimetres.
iPhone has increasingly become a more powerful and useful device for my life
Virgil Abloh, designer
The XS Max features new abilities to adjust the bokeh [aesthetic quality of an out-of-focus] blur, post-shooting, along with enhancements such Smart HDR and zero shutter lag for a crisp, “no moment missed” shot every time.
This latest generation houses the A12 Bionic chip, which Apple states is able to compute 5 trillion operations a second though its 7nm chip – a first of its kind in the industry.
Virgil Abloh hires DJ Benji B as Louis Vuitton’s music director
Take a look at Abloh’s thoughts below – and visit the Apple official site if you want to pre-order the iPhone XS or XS Max.


On the iPhone: I’m an avid iPhone user.
I use it to run four different companies that I own and coordinate with about 80 employees.
I like the bigger screen. I’ve always been a fan of the Plus-sized iPhone models
Virgil Abloh
I still need a laptop for more complex projects such as editing and graphic design, or interfacing with the music hardware I use to DJ, but iPhone has increasingly become a more powerful and useful device for my life.
On the new design: There’s a purity and refinement in the design.
I’ve been an exceptional fan of Apple’s black hardware – going all the way back to the black matt MacBook – and the black and gold iPhone XS Max is a dream.
It is such a good ying/yang, and I’m glad it’s in my hand.

I also like the bigger screen.
I’ve always been a fan of the Plus-sized iPhone models and I was eagerly awaiting a version with the newer design language.
The more I can see when working with images, the better.
Virgil Abloh: Louis Vuitton’s impossible-to-pigeon-hole designer
On the power of iPhone XS Max: It feels great to have a new device that’s optimised for speed.
The time it takes to open an app is the difference between me forgetting an idea or not.
With iPhone XS Max, I can do tasks more quickly, and features like the camera feel more refined than ever before.
All these little things are welcome updates that make the workflow from my creative standpoint easier.

On the new camera: I travel so much that I use my iPhone to visually document things wherever I am – I’m constantly taking documentary-style photos.
I just shot a picture in Marrakesh outside my hotel which had such an interesting colour palette.
And when I first got iPhone XS Max, I went home and took a photo of this new piece of artwork I have from Jim Joe.
It’s a personal favourite. I also use photos to communicate with my design team, or post to Instagram.
It’s how I message the work that I do.

On using iPhone for work: I use a lot of text messaging apps like Messages and WhatsApp – I find the best way to communicate in the modern age is through group texts.
I’ll take a photo and send it to a group chat, and archive them inside different folders in iCloud.
I have a folder for each project, including my personal Iines, personal artwork, Louis Vuitton projects or Off White projects.
First look at Virgil Abloh’s new Louis Vuitton trainer

But also, I’m a DJ, and when I’m planning a set, Apple Music helps me take mental notes for songs I want to listen to but don’t have readily available offline on my hardware.
There’s this unique freedom that you get when you can have your iPhone lying on your desk, sitting atop a charger but without plugging it in physically
Virgil Abloh
Aside from that, I constantly have music on in the background, whether in my car or my design studio.
I listen to Apple Music, but also the BBC iPlayer app – a lot of my favourite DJs are on the BBC, and I find that it’s really quick to stream their live radio shows or play an archive.
‘Crazy summer New York City nights’ inspire Virgil Abloh to hijack Paris Men’s Fashion Week
Abloh’s favourite unsung iPhone feature: I’ve been enjoying wireless charging a lot.
It’s super great in my workflow – and the comfort of having a phone, obviously, is having it charged.
There’s this unique freedom that you get when you can have your iPhone lying on your desk, sitting atop a charger but without plugging it in physically.
Want more stories like this? Sign up here. Follow STYLE on Facebook, Instagram and Twitter
This article originally appeared on HYPEBEAST.


Trump offloads tens of millions in AI, tech shares, led by Microsoft, Amazon, Meta

China CEOs to likely miss Xi’s US trip amid thin summit expectations

Fissures over US investments stall plans for Chinese business leaders to join Xi visit

Why China’s frontier AI pioneers are expected to miss this week’s Xi-Trump summit

Apple

Designer Virgil Abloh tests new Apple iPhone XS Max – so what does he think?

Designer Virgil Abloh, founder of Off White and artistic director of menswear at Louis Vuitton, with his Apple iPhone XS Max, which he was allowed to test. Photo: Hypebeast

IMAGE CREDIT @VIRGILABLOH

Paris fashion star Virgil Abloh pays tribute to Kanye West – a move to heal the hurt?

Could Abloh’s Instagram posting praising West help get their friendship back on track?

Kanye West leaves the Royal Geographical Society in central London after attending a Q&A with his wife, Kim Kardashian West, and make-up artist Charlotte Tilbury at the annual Vogue Festival on Saturday May 21, 2016. (Jonathan Brady/PA Wire/Abaca Press/TNS)

FILE - In this April 21, 2015 file photo, Kanye West, left, and Kim Kardashian attend the TIME 100 Gala, in New York. The couple married in 2014 and have three children. (Photo by Evan Agostini/Invision/AP, File)

Off-White designer Virgil Abloh at Supply store's popup in Sydney, November 16, 2017, to launch Nike's 'The Ten' x Virgil Abloh series.

Is Virgil Abloh’s Instagram tribute to Kanye West a sign that peace between the two might follow? Photo: AFP/Francois Guillot

Magazines

Style

Celebrities

Tech & Design

Louis Vuitton’s artistic director of menswear and founder of Off White shares photos and views on model he took to Oasisfest


Smartphones

Gadget reviews

Designer Virgil Abloh tests new Apple iPhone XS Max – so what does he think?

.css-1c6uqr6{color:inherit;font-weight:inherit;font-size:inherit;font-family:inherit;line-height:inherit;overflow-wrap:break-word;}Louis Vuitton’s artistic director of menswear and founder of Off White shares photos and views on model he took to Oasisfest

Louis Vuitton’s artistic director of menswear and founder of Off White shares photos and views on model he took to Oasisfest