Claudia Li: the fashion risk-taker who counts Bella Hadid as a fan
With NYFW in full swing, Li tells how she spurned the chance to join the family’s art dealership in favour of studying the design business and starting her own brand in an uber competitive field
Risk is an essential component for success. Indeed, the risk to do something different, to put oneself out there and show one’s passions to an audience can be a daunting endeavour. But without at least the attempt, one’s inner progress can stagnate. This is what led Claudia Li to launch her own eponymous ready-to-wear line in 2015, amid a dense marketplace that has myriad labels all vying for the hard-earned dollars of consumers.
“I wanted to build something of my own and challenge myself to start a business where I could still express myself as an artist,” she said about starting her brand. “And although it was one of the hardest decisions I ever made in my life, I’ve never looked back.”