Hong Kong influencer showdown: inside Derek Cheung and Joseph Lam Chok’s million-dollar boxing match, We Are Champs 2021 – but who is Floyd Mayweather rooting for?
- Cheung made Forbes’ 30 Under 30 list in 2018 while Lam is an insurance agent and ex-boyfriend of former Miss Hong Kong, Louisa Mak Ming-sze
- Other bouts of the celebrity boxing exhibition are between entertainers Ollie Wan and Kathy Cheung, and YouTuber Jason Chau and actor Steven Cheung
Derek Cheung and Joseph Lam Chok are going to fight in the much-publicised Hong Kong celebrity boxing exhibition, “We Are Champs 2021”. Why? Well, it’s kind of complicated.
Cheung, 30, is an esports entrepreneur and the grandson of late tycoon Cheung Kung-hai, while Lam, 31, is a barrister-turned-insurance agent and the ex-boyfriend of former Miss Hong Kong, Louisa Mak Ming-sze.
Neither man is a professional fighter, but that hasn’t stopped the city from buzzing about the upcoming bout, which takes place at Star Hall, Kitec, and will be live-streamed on Cheung’s YouTube channel this coming Saturday evening, September 18, at 8pm.
In the past week, billboards at Hong Kong landmarks, such as the Cross-Harbour Tunnel and Tsim Sha Tsui Star Ferry Pier, have been pushing the match-up, which is the headline bout on a bill organised by Cheung’s company that also includes fights between models and KOLs.
Cheung founded start-up Hong Kong Esports (HKES) in 2013, promoting esports in the region and forming the first professional esports team in the city. In 2018, his achievement in the esports industry earned him a place on Forbes’ 30 under 30 Asia list in the consumer technology category.
Lam, a Harrow School and Oxford graduate, completed his master’s degree in law at the University of Hong Kong, then left his profession of barrister to become an English tutor in 2017. In March last year, he became branch manager of a major insurance company. However, he is perhaps better known for his dating history with Mak and his outspokenness on social media.
