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Hanh Vu

Driven by a desire to combine high-end fashion and comfort – and regularly endorsed by celebrities like Kylie Jenner, Selena Gomez and Jennifer Lopez – athleisure has become the fast-growing fashion trend of the past few years. In 2021, in a world still traumatised by the Covid-19 pandemic, fashion houses will continue to emphasise wellness and active style to fit in with their customers’ changing lives and fulfil their needs to feel healthy and optimistic.
Louis Vuitton

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Louis Vuitton has been a front-runner in adopting the athleisure fashion trend from day one. Its collaboration with Supreme in 2017 was a phenomenal success, enthusing fashion fans with a fascinating mixture of Louis Vuitton’s classic monogram patterns and Supreme’s flagship logo, consolidating the place of streetwear in the high-fashion market. 

For spring/summer 2021, Louis Vuitton’s upcoming Louis Vuitton x NBA collection – spearheaded by the brand’s artistic director of menswear, Virgil Abloh – is inspired by American sports and aims to use the French fashion house’s sophisticated craftsmanship to create products to suit both fashion and sport lovers. 
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Chanel

Coco Chanel, founder of the world-renowned brand, was always interested in sports, and her designs have long been associated with sportswear and agility, embracing both style and simplicity.

Chanel’s classic athleisure items have already been popularised by the likes of Kylie Jenner, who looks dazzling in them even in the most mundane of daily scenarios. If Chanel’s ready-to-wear spring/summer 2021 pre-collection is anything to go by, Kylie et al can look forward to a raft of colourful yet comfortable new designs this year.
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Fendi

If in the past Fendi was best known for its fur- and leather-related clothing and accessories, these days it’s also sought after for its activewear and athleisure designs. First announced in 2020, Fendi’s men’s and women’s activewear collection delighted athleisure lovers with its focus on sporty trousers, sweatshirts, shorts and jumpsuits. Fendi also innovated in its footwear collections, giving products a more athletic look with the launch of the Roma trainers. Heading into 2021, Fendi plans to continue its line of much-loved athleisure, and hopefully add a few new pieces too, anticipating further demand from customers as they adapt to their “new normal”.
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Balenciaga

Spanish luxury brand Balenciaga has always held a special place in the hearts of fashionistas for its ability to revolutionise women’s styles, producing unique and unconventional clothes using unusual materials, shapes, patterns and design concepts. The brand’s most-renowned item among athleisure fans has to be its now-iconic sock trainers. Balenciaga’s upcoming spring/summer 2021 collection looks like it will offer the same level of comfort and cool with oversized track jackets, pants and shirts.
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Christian Dior SE

Athleisure fans are beside themselves at the prospect of another rumoured cooperation between Dior and Nike, which would almost certainly lead the pack in high-end sportswear in 2021. After the huge success of 2020’s Dior x Air Jordan 2.0 collection, the two companies are rumoured to be working on a new pair of trainers. But be quick – the first pair the brands collabed on sold out faster than you can say “swoosh”.
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Athleisure

Dior Air Jordans were 2020’s hottest sneakers, so what next? From Louis Vuitton’s NBA collab to new athleisure collections from Chanel and Fendi, luxury is all about comfort in 2021

When Kylie Jenner wears your athleisure designs, you know you have a hit on your hands. Photo: @kyliejenner/Instagram

The upcoming Louis Vuitton x NBA collection has been spearheaded by menswear creative director Virgil Abloh. Photo: Louis Vuitton

A covetable neon-look satchel from the Louis Vuitton x NBA collection that’s coming soon to a boutique near you. Photo: @louisvuitton

Chanel’s Spring/Summer 2020/2021 promises more comfort – and a splash more colour – this time around. Photo: AFP

Kylie Jenner in one of Chanel’s classic athleisure designs. Photo: @kyliejenner/Instagram

Fendi’s athleisure looks are changing what fans expect from the brand. Photo: @fendi/Instagram

Balenciaga has led the pack when it comes to athleisure from the beginning. Photo: @balenciaga/Instagram

The Air Jordan 1 High OG Dior silhouette, crafted from calf leather and edge-painted by hand, integrates the Dior Oblique motif onto Nike’s iconic swoosh logo, along with an embossed Jumpman Wings logo for an exclusive touch. Photo: Dior

5 glittering gold handbags to glam up with like Nicki Minaj by luxury fashion brands like Chanel, Givenchy and Bottega Veneta

Nicki Minaj in a gold tone costume for the Christmas celebration. @nickiminaj/ Instagram

Cushion clutch. Photo: Bottega Veneta

Chanel’s classic perfume bottle clutch. Photo: Chanel

Nano Antigona shoulder bag. Photo: Givenchy

Birdcage clutch bag. Photo: Judith Leiber

Gold-tone leather clutch. Photo: Oscar de la Renta

Luxury brands just don’t understand Gen Z – and it’s killing them: why BMW needs to be more like Tesla, and Louis Vuitton more like MCM

Luxury brands cannot ignore the needs of the Gen Z population. Photo: Getty Images

Luxury resorts and hotels aren’t immune from catering to Gen Zers either. Photo: Mint Hotels and Resorts

Too many gallerists at Hong Kong’s Art Basel fair were indifferent or failed to add a personal touch – which is likely to become unsustainable. Photo: Dickson Lee 

Digital disrupters like ArtLife have put a significant dent in the market, allowing to directly buy and sell art, cutting out the gallery. Photo: Dickson Lee, SCMP

A duplex penthouse at 30 Park Place Four Seasons Private Residences in New York is going for US$25 million, but who is it aimed at? Photo: Handout

MCM brand understand better than most how to cater to Gen Zers. Photo: Jonathan Wong

How did Bling Empire star Jaime Xie become a fashion influencer? The daughter of Silicon Valley billionaire Ken Xie traded horseback riding for fashion weeks as a teenager

Jaime Xie has over 300,000 followers on Instagram. Photo: @jaimexie/Instagram

Jaime Xie, soon to be owner of (another) Birkin? Photo: @jaimexie/Instagram

Jaime Xie was a long-time competitive equestrian. Photo:@jaimexie/Instagram

Jaime Xie in front of a Dior backdrop. Photo: @jaimexie/Instagram

Jaime Xie is well-known for her fashion forward taste. Photo: @jaimexie/Instagram

A dressed-down selfie on Jaime Xie’s Instagram account. Photo: @jaimexie/Instagram

Jaime Xie backstage. Photo: @jaimexie/Instagram

Jaime Xie is eyeing a sunglasses line. Photo: @jaimexie/Instagram

Awkward alert: why Kamala Harris’  fashion influencer and author niece Meena has been told to stop using her aunt’s name and image on products

Meena and Kamala Harris. Photo: @meena/Instagram

In this screenshot from the live-stream of the 2020 Democratic National Convention, Meena Harris, niece of Kamala Harris, addresses the virtual convention on August 19, 2020. Photo: DNCC via Getty Images/TNS

Meena Harris and President Joe Biden. Photo: @meena/Instagram

Meena Harris, niece of vice-president Kamala Harris, arrives the inauguration of US President Joe Biden on January 20, 2021 in Washington, DC. Photo: Getty Images/AFP 

I’m Speaking sweatshirt, no longer on sale online. Photo: Phenomenal Woman

Ella Emhoff. Photo: @ellaemhoff/Instagram

Covid-19 tore up the global fashion calendar forever: seasonal collections and glitzy couture weeks are a thing of the past for brands like Gucci and Saint Laurent

Chanel 03_SS_2021_RTW_collection_Finale_pictures_by_Olivier_Saillant_3_.jpg

With events like Paris Fashion Week moved online and consumers more digitally savvy, the fashion industry’s seasonal hype machine appears a thing of the past. Photo: Olivier Saillant


A vibrant look from the Hermès Spring/Summer 2021 collection. Photo: Gaspar Ruiz Lindberg

Scottish designer Christopher Kane’s S/S21 collection is aptly named “Home Alone”. Photo: British Fashion Council

A classic black and white look from the Chanel Spring/Summer 2021 collection. Photo: Chanel

Balenciaga’s Spring/Summer 2021 collection is inspired by what people wear when truly dressing for themselves. Photo: Balenciaga

Looks from Dolce & Gabbana’s Cruise 2021 collection. Photo: Dolce & Gabbana

J.W. Anderson presented an interactive scrapbook format, with doll-like cut-outs. Photo: J.W. Anderson

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Favoured by everyone from Kylie Jenner to Jennifer Lopez, athleisure was on the rise even before the Covid-19 pandemic, then sales went through the roof
Now traditional luxury brands from Chanel to Balenciaga can’t get enough – this is STYLE’s pick of the hottest new collections and collabs



Dior x Air Jordan 2.0 sneakers were 2020’s hottest buy, and now more luxury houses are giving us what we really want – namely coveted clothes than scream class and comfort at the same time
