Will scan-to-fit tech revolutionise fashion? Sweden’s H&M brand Weekday is among the first high-street brands to offer made-to-measure clothes – get the ideal cut and reduce waste

We’ve all bought clothes that don’t quite fit right – whether jeans a little too tight, or dresses a little too long. Thankfully the trials and tribulations of squeezing our bodies into standard, off-the-shelf sizes may be a thing of the past, as fashion brands and even high-street stores are abruptly turning to new scan-to-fit technologies. As well as offering customers their ideal choice of length and silhouette, as well as fabric and colour, AI-driven body scans also potentially minimise the wastage associated with unbought clothes, making the notoriously unsustainable fashion industry more eco-friendly to boot.