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Geninna Ariton

The worldwide surge in demand for K-beauty products is far from an isolated trend. Just look at the dramatic and sudden global success of K-pop, or the K-drama craze that Netflix has been so quick to capitalise on and, of course, the myriad of stunning Korean models joining fashion week catwalks all over the world. With their killer jawlines and bone structure, their milky ceramic-like skin and piercing eyes, why wouldn’t they conquer runways?
Soo Joo Park




















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A post shared by Soo Joo (@soojmooj) on Jul 21, 2020 at 5:56pm PDT



Soo Joo Park is the Korean model to beat. She is the first Asian-American to serve as the face of L’Oréal, she made her first walk with Wes Gordon in 2012 and she has appeared at nearly 200 runway shows since. She also appeared as a character named Sutra in Netflix’s Sense8. On top of that, she has appeared a whopping 50 times on magazine covers, including editions of Harper’s Bazaar in Russia and India, The Sunday Times Style and Nylon Mexico. Though born and raised in Seoul, at the age of 10 her family moved to Anaheim, California. She was discovered by talent scouts while shopping in a vintage store in the San Francisco Bay Area.
5 top Korean fashion KOLs you need to follow on Instagram
Yoon Young Bae




















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@harpersbazaarkorea #B_beauty ︎ Makeup by @peterphilipsmakeup with @diormakeup Photo @ahnjooyoung_ Hair @halolee7 Manicure @nail_unistella #diormakeup #peterphilips #diorbackstage
A post shared by 배 윤영 / ＹＯＯＮ (@mulan_bae) on Jun 8, 2019 at 4:52am PDT



Bae has amassed 247 runway walks since she started modelling in 2016 for Prada, and she is only 22 years old. She has graced the pages of Vogue three times – in the UK, South Korea and Japan – and is a Chanel Beauty favourite. Yet Bae’s Korean roots appear intact – she loves to eat spicy braised short ribs and to shop and hang out in Hongdae. She comes home to her adorable pet dog, Milk (which naturally has its own Instagram handle, @miilllkkkk_luv).
HoYeon Jung




















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A post shared by HoYeon Jung(Chung) (@hoooooyeony) on Feb 11, 2019 at 7:17am PST



HoYeon Jung’s big break came when she placed second for season four of Korea’s Next Top Model. She then made her American runway debut in 2016 for Opening Ceremony, the same year she did Fendi, Marc Jacobs and Louis Vuitton. You can find her shopping in Garosu-gil during her downtime, buying locally made streetwear.
5 Korean designer labels driving K-fashion’s global expansion
Sora Choi




















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A post shared by SORA CHOI (@sola5532) on Aug 28, 2019 at 8:40pm PDT



Sora’s androgynous look has earned her 412 runway walks so far, with PPQ starting it all in 2013. She’s walked for many of the major luxury houses, with Louis Vuitton hosting both her second show in Monaco in 2014, and her latest in March 2020. Her claim to fame was when she won the third season of Korea’s Next Top Model and she now she has 25 magazine covers in her clippings file, including big hitters Vogue, Harper’s Bazaar and Marie Claire. Her favourite things to do are reading manga and playing League of Legends.
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epa08723988 A model presents a creation from the Spring/Summer 2021 Woman collection by French designer Virginie Viard for the Chanel fashion house during the Paris Fashion Week, in Paris, France, 06 October 2020. The fashion week runs from 29 September to 06 October 2020 in Paris. EPA-EFE/STRINGER

epa08723974 A model presents a creation from the Spring/Summer 2021 Woman collection by French designer Virginie Viard for the Chanel fashion house during the Paris Fashion Week, in Paris, France, 06 October 2020. The fashion week runs from 29 September to 06 October 2020 in Paris. EPA-EFE/STRINGER

epa08724024 A model presents a creation from the Spring/Summer 2021 Woman collection by French designer Virginie Viard for the Chanel fashion house during the Paris Fashion Week, in Paris, France, 06 October 2020. The fashion week runs from 29 September to 06 October 2020 in Paris. EPA-EFE/STRINGER

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epa08723986 A model presents a creation from the Spring/Summer 2021 Woman collection by French designer Virginie Viard for the Chanel fashion house during the Paris Fashion Week, in Paris, France, 06 October 2020. The fashion week runs from 29 September to 06 October 2020 in Paris. EPA-EFE/STRINGER

epa08723982 A model presents a creation from the Spring/Summer 2021 Woman collection by French designer Virginie Viard for the Chanel fashion house during the Paris Fashion Week, in Paris, France, 06 October 2020. The fashion week runs from 29 September to 06 October 2020 in Paris. EPA-EFE/STRINGER

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It’s not just K-pop and K-drama series commanding a global audience, with South Korean models taking increasingly influential spots on the world’s fashion runways – as these 4 familiar faces prove


From Soo Joo Park to Sora Choi, Korea’s top models are now commanding the spotlight, modelling for Chanel and Louis Vuitton at the world’s hottest fashion runways
