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Armani’s work from home-inspired New Normal collection, a Porsche x Boss capsule collab, new Dunhill campaign shot over Zoom – the hottest new fashion launches for fall/winter 2020

STORYSCMP Style Reporter
Porsche x Boss embark on a new collaboration while Hermès creates new jobs for artisans. Photo: @boss @hermes/Instagram
Porsche x Boss embark on a new collaboration while Hermès creates new jobs for artisans. Photo: @boss @hermes/Instagram
Fashion

Covid-19 has radically changed the world, and luxury fashion is no different – amidst the ‘new normal’, brands have responded with creative solutions from shooting campaigns with an iPhone to launching fascinating new collaborative capsule collections

Covid-19 has prompted the fashion world to reimagine their approach like never before, from Hermès supporting new artisan initiatives to Dunhill shooting a global campaign over Zoom. Meanwhile Armani summarised the year’s new normal with a much needed work-from-home-inspired collection.

Here are this month’s fashion scoops you don’t want to miss.

Hermès seeks new artisans

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With economies around the world buckling under the burden of the pandemic, and employment lost or precarious for so many people, it’s a rare positive distraction to hear about the luxury industry creating new jobs.

Specifically: Hermès is offering 250 new jobs for artisans by 2025 in Auvergne, France, a country currently in the midst of a worrying fresh wave of Covid-19 infections that’s unlikely to do its economy any favours. They will be recruited locally and employed at a new leather goods workshop in the Riom Limagne et Volcans district of the central French region; although the first intake, in November, will start off in a temporary workshop in the town of Riom.

The venture forms half of a leather goods hub with the nearby established Maroquinerie de Sayat, together becoming part of a network of nine leather goods workshops the brand has opened since 2010, employing 2,500 new artisans in total.

Giorgio Armani’s New Normal

Giorgio Armani’s fall/winter 2020 collection. Photo: Giorgio Armani
Giorgio Armani’s fall/winter 2020 collection. Photo: Giorgio Armani
“New normal” is a phrase we’ve become more than a little used to hearing these days, with routines constantly being disrupted by the coronavirus pandemic.