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Geninna Ariton

For a business, going global usually means one of two things. Either your citizens have flocked to different countries so you expand to continue to serve them, or spreading awareness of your brand abroad provokes demand from locals. From the moreish pour of San Miguel lager to Jollibee spreading the famous “chickenjoy”, these home-grown brands from the Philippines have made a mark internationally, often for both reasons.
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San Miguel

Across many cultures, beer serves to connects people and their stories. It's no wonder the Philippines' best-loved beer has made its way around the globe, from Europe to the Middle East and most of Asia and America. It was established in 1890, on the feast day of San Miguel, in San Miguel, and was the first beer brewed in Southeast Asia. Today they have breweries in many parts of the world and the one in the UK even makes a gluten-free beer.
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Jollibee




















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A post shared by Jollibee (@jollibee) on Apr 14, 2019 at 6:00pm PDT



You will insult any Filipino if you say Jollibee is just another fast-food chain. Filipinos almost always have very fond memories connecting them to the locally born brand, and memories of home and family – the place they had their first birthday party or where they went after Sunday mass. It’s also true the brand made founder Tony Tan Caktiong a billionaire, with Jollibee now a regional rival to the US mega-chains found in more than 200 places internationally, including across America, the Middle East, Southeast Asia, UK, Italy and more – anywhere you find the Pinoy diaspora.
Filipino fine dining: does it exist, and what is it?
Max's Restaurant




















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A post shared by Max's Restaurant (@maxschicken) on Nov 19, 2019 at 6:35pm PST



Max's chicken can't be replicated, no matter how hard one tries. And this iconic chicken turned them into an institution. But it's not just the chicken, it's the taste of all the food and the homey atmosphere of the place. Perhaps that’s because of how it got into the business in the first place. Maximo Gimenez, a Stanford graduate, befriended a couple of American soldiers, post-world war two. He often entertained them at home, serving food and drinks, and after a while they started telling him that they wanted to pay. An idea was born and Max's was on its way to building stores across North America, and beyond.
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Potato Corner




















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A post shared by Potato Corner Philippines (@potatocornerph) on Apr 11, 2020 at 7:14pm PDT



Claiming to be home of the world’s “best flavoured fries”, Potato Corner has been feeding us since 1992. And what a long way they’ve gone in such a short time, with international outlets found in America, Indonesia, Thailand, Cambodia and even Panama. All this from a tiny French fries stall that can now be found almost anywhere in the Philippines too. Just look for that bright green board with a potato character in the middle.
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San Miguel to Jollibee – how the Philippines’ finest brands took over the world, from fast food to beer

San Miguel, Max’s Restaurant, Jollibee, Potato Corner … four home-grown Filipino brands you can find all over the world. Photos: Twitter/Instagram

Mr James Barnes (centre), Chairman of San Miguel Brewery Ltd, addressing a press conference. At left is Mr F. L. Gaspar, the company's Financial Controller; at right is Mr Yasuo Shinosawa, General Manager of Kirin, a Japanese beer giant. San Miguel will team up with the Japanese company to brew and market Kirin, one of Japan's popular ales, in Hong Kong.

Hyun Bin’s Smart Communications ad proves the Philippines loves K-drama – but why does the Crash Landing on You star love the Southeast Asian country back?

Hyun Bin says fans in the Philippines are the warmest in the world. Photo: @withhyunbin

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This image shows freediver at Balicasag Island, Bohol, Cebu, Philippine. [2015 FEATURES]

Royalty-free stock photo ID: 641355409 - Aerial view of Boracay Island, Western Visayas, Philippines. - Image The Philippine island of Boracay, which has been voted the best island in Asia by readers of Conde Nast Traveler magazine despite the fact that it is 'too touristed'. Photo: Shutterstock

--GOODLIFE COVER-- 12 Apr 2012, Palawan, Philippines --- A man traveling on an outrigger boat to Coron Island, Palawan. --- Image by © Jacob Maentz/Corbis [10MAY2015 TRAVEL POST MAGAZINE]

Charm Shop Binondo, Manilla. Photo: AJ BOLANDO [FEATURES 2018]

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Prince of Denmark, Joachim with his fiancée Alexandra Manley at Hong Kong airport. Photo SCMP

Former Danish Princess Alexandra (C) walks with her son Prince Nikolai (L) and photographer Martin Jorgensen (R) after their wedding at Oester Egede Church March 3, 2007. Alexandra, who divorced Danish Prince Joachim in 2005, will no longer be addressed as Princess but as Countess Alexandra Christina Manley of Frederiksborg.   DENMARK OUT  NORWAY OUT  SWEDEN OUT  NO THIRD PARTY SALES  REUTERS/Keld Navntoft/Scanpix (DENMARK)

ANSON CHAN AND PRINCESS ALEXANDRA OF DENMARK HAVE A CHAT AS THEY ENTER THE BALLROOM FOR DINNER AT THE VIENNA OPERA BALL.    4 May 96

Alexandra Manley and Prince Joachim of Denmark taking a final stroll at Central. The couple will leave Hong Kong tomorrow for Denmark to prepare for their wedding in November.  Photo SCMP

Portrait of Robert Miller, entrepreneur and co-founder of DFS (Duty Free Shops).  Photo SCMP

Marie-Chantal Miller and Crown Prince Pavlov seen outside St Sophia Cathedral following the wedding ceremony in London, July 1, 1995. UPPA PHOTO

Diane Von Furstenberg, right, and her daughter-in-law Alexandra Von Furstenberg pose in wrap dresses designed by Diane in this 1997 publicity photo. Von Furstenberg's wrap dress, a sign of the '70s, has been revived, and she's also showing wrap halters and wrap jumpsuits. (AP Photo/ho)

Chantal Miller (R), wife of Robert Miller (Duty Free Shop) with one of her daughters Princess Pavlos of Greece (Marie-Chantal Miller), no date. SCMP PHOTO

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Max's Restaurant was born when an expat student cooked for American WW2 soldiers, while Potato Corner claims to cook the world’s best flavoured fries – as Filipinos have made a home all over the world, their most trusted brands have followed them and earned loyal new fans along the way


Filipinos have made a home all over the world, and as their most trusted brands have followed, they’ve earned legions of loyal new fans along the way
